Free course playbook
Free takeaway: Affiliate program launch checklist
Affiliate Marketing · 7 worksheets, one for each lesson
Print this playbook or save it as a PDF, then complete one worksheet after each lesson. Together they make a portfolio you can show to employers and clients.
- Affiliate program launch checklist
- Affiliate program launch checklist
- Affiliate program launch checklist
- Affiliate program launch checklist
- Affiliate program launch checklist
- Affiliate program launch checklist
- Affiliate program launch checklist
Worksheet · Affiliate Marketing · Affiliate Marketing Basics
Affiliate program launch checklist
From the lesson What Is Affiliate Marketing?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Describe a business that could use affiliates.
2Say what a fair commission could be.
3Outline the basic flow from click to payment.
Worked example to compare with: A commission example
- Product: a $80 pair of running shoes. Commission: 8 percent.
- Sales in a month through one blogger: 25.
- Revenue: 25 x $80 = $2,000. Commission: 2,000 x 0.08 = $160.
- Merchant view: $2,000 in sales for $160 in commission, paid only after sales.
- Check: confirm how returns affect commission.
Check yourself
- I can explain "What Is Affiliate Marketing?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Affiliate Marketing · Affiliate Marketing Basics
Affiliate program launch checklist
From the lesson Common Affiliate Marketing Terms
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Define ten terms in your own words.
2Find them in a sample agreement.
3Save them in a glossary.
Worked example to compare with: Comparing two programs
- Program A: 10 percent, 30-day cookie, EPC $40.
- Program B: 15 percent, 24-hour cookie, EPC $20.
- Choose: A, since the longer window and higher EPC suggest better earnings.
- Check: read the terms for payout thresholds and rules for how sales are counted.
Check yourself
- I can explain "Common Affiliate Marketing Terms" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Affiliate Marketing · Affiliate Marketing Basics
Affiliate program launch checklist
From the lesson Affiliate Marketing Program Participants
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Draw the participants for a program.
2Label what each provides.
3Note where trust is needed.
Worked example to compare with: Following one sale
- Customer clicks a link on a travel blog.
- Network tracks the click and the purchase.
- Merchant gets the sale and pays the commission to the network.
- Network pays the blogger.
- Check: each party needs clear reporting to trust the numbers.
Check yourself
- I can explain "Affiliate Marketing Program Participants" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Affiliate Marketing · Affiliate Marketing Basics
Affiliate program launch checklist
From the lesson Affiliate Marketing Related Laws and Requirements
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a disclosure statement.
2Review it against the compliance checklist.
3Note the rules for your region.
Worked example to compare with: Writing a clear disclosure
- Weak: a small note in the footer.
- Strong: "This post contains affiliate links. If you buy through them, we may earn a commission at no extra cost to you." placed at the top of the post.
- Check: would a reader see the disclosure before clicking any link?
- Note: ask a qualified person to review your specific situation.
Check yourself
- I can explain "Affiliate Marketing Related Laws and Requirements" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Affiliate Marketing · Affiliate Marketing for Businesses
Affiliate program launch checklist
From the lesson Choosing an Affiliate Platform
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List your requirements.
2Compare two platforms.
3Complete the platform comparison.
Worked example to compare with: Choosing a platform for a small shop
- Needs: 20 affiliates, simple reporting and monthly payments.
- Rule out: a platform with a high monthly fee.
- Choose: a platform with a free trial and clear tracking.
- Test: place a test order through a test link and check that it is recorded.
- Result to look for: matching numbers between your store and the platform.
Check yourself
- I can explain "Choosing an Affiliate Platform" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Affiliate Marketing · Affiliate Marketing for Businesses
Affiliate program launch checklist
From the lesson Affiliate Program Creative Types
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List the creative assets you need.
2Write the brief for affiliates.
3Prepare the first set.
Worked example to compare with: A starter kit
- Include: logo, three banner sizes, two product photos and four sample captions.
- Provide: a short brand guide with what to avoid.
- Update: every season.
- Result to look for: more consistent, on-brand promotion from affiliates.
Check yourself
- I can explain "Affiliate Program Creative Types" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Affiliate Marketing · Affiliate Marketing for Businesses
Affiliate program launch checklist
From the lesson Affiliate Program Management Basics
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Plan your first 30 days.
2Write a recruitment message.
3Set up monthly communication.
Worked example to compare with: A monthly review
- Check: top five affiliates by sales and the five with the most clicks but no sales.
- Reach out: to the top five with a thank-you and an exclusive offer.
- Help: the others by adjusting the landing page or offering better creative.
- Remove: affiliates that break the rules.
- Result to look for: more sales from the same number of affiliates.
Check yourself
- I can explain "Affiliate Program Management Basics" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes