1 Learn the concept
Affiliates promote offers in many ways. This lesson explains which vehicles and creative forms they can use, such as banners, text links, product feeds, email, reviews and video. Giving affiliates good materials makes it easier for them to promote you well.
2 See it in action
- Banners and text links in several sizes.
- Product feeds for stores with many items.
- Content: reviews, comparisons and tutorials.
- Promotions: coupon codes and exclusive offers.
Worked example
A starter kit
Include: logo, three banner sizes, two product photos and four sample captions.
Provide: a short brand guide with what to avoid.
Update: every season.
Result to look for: more consistent, on-brand promotion from affiliates.
3 Study an example
Example scenario
A software company provides affiliates with logos, screenshots, short descriptions and a discount code. Affiliates publish reviews quickly because the materials are ready.
4 Apply it and download
- List the creative assets you need.
- Write the brief for affiliates.
- Prepare the first set.
Worksheet Affiliate program launch checklistOpen, print or save as PDF