1 Learn the concept
Successful affiliate programs follow key laws, disclosures and requirements. These rules protect the merchant, the affiliate and the customer. The core principle is that audiences must be told when a recommendation earns a commission. Requirements differ by country and platform, so check them for where you operate. This lesson summarizes the main ideas and is not legal advice.
2 See it in action
- Disclose affiliate relationships clearly and near the recommendation.
- Do not make false or misleading claims about a product.
- Follow privacy and consent rules for tracking.
- Follow the merchant's and platform's terms.
Worked example
Writing a clear disclosure
Weak: a small note in the footer.
Strong: "This post contains affiliate links. If you buy through them, we may earn a commission at no extra cost to you." placed at the top of the post.
Check: would a reader see the disclosure before clicking any link?
Note: ask a qualified person to review your specific situation.
3 Study an example
Example scenario
A blogger adds "I earn a commission if you buy through my links" at the start of her review. Readers trust her more and the program stays within the rules.
4 Apply it and download
- Write a disclosure statement.
- Review it against the compliance checklist.
- Note the rules for your region.
Worksheet Affiliate program launch checklistOpen, print or save as PDF