Welcome to the course
Public Relations (PR)
Welcome to Public Relations. PR is about earning attention and trust instead of paying for it. You will learn what makes a story newsworthy, how to write a pitch that a journalist will open, and how to measure coverage. You will also see how good communication protects a brand in a crisis. Write a real pitch as you go.
Start here
Meet your course
Every course opens with a short welcome, so you know what you will build, how the lessons flow and what you will take away. Each lesson ends with a printable worksheet, and the course ends with a final exam and certificate.
What you will be able to do
Skills you will walk away with
This course covers
Public relations basicsPitching the media
- Learn the basics of public relations, including key PR terms
- Increase a brand’s exposure and credibility
- Use both traditional and digital communication media in marketing
Course roadmap
2 short, focused modules, 5 lessons
Module 1: Public Relations Basics
Learn the definition of public relations, the value of a campaign, the types of campaigns you can run and key terms to know.
Lesson 1: What Is Public Relations (PR)?
- The definition of PR
- The key types of PR and the terms for a campaign
- Example: a PR campaign and its type
- Define your PR goal
Lesson 2: The Value of PR
- The typical goals of a PR campaign
- The strategies a brand can execute
- Example: a PR strategy that built credibility
- Match goals to strategies with the worksheet
Module 2: Pitching the Media
Learn best practices for crafting a message to media outlets, bloggers and influencers, plus ways to measure your efforts and tools that can help.
Lesson 1: Types of Media Pitches
- The various types of pitches that connect a brand to media coverage
- When to use each
- Example: different pitches for one story
- Choose a pitch type
Lesson 2: Developing Your Media Pitch
- The pitch framework for an email to the media
- How to craft the message
- Example: a pitch email, line by line
- Write yours with the media pitch template
Lesson 3: PR Tools and Measurements
- The tools to use when launching a PR campaign
- What to measure
- Example: a PR results report
- Set up the press list tracker
Final exam and certificate
The final exam has 10 multiple-choice questions. Pass with 80 percent to unlock your certificate and a LinkedIn-ready badge. You can retake it as often as you like.
How every lesson works
Four short sections, built around real examples
1
Learn the concept
A clear, focused introduction to one idea, with no filler.
2
See real examples
Strong and weak examples, plus the data behind them.
3
Study an example
A realistic scenario, or a real-world case study where noted, that shows the idea in action.
4
Apply it and download
Build your own version using a worksheet or template you keep.
Free downloadable takeaway
Media pitch template and press list tracker
A pitch email template and a tracker for the journalists, bloggers and creators you contact.
Every lesson has a printable worksheet, and the playbook gathers them all in one document. Print it or save it as a PDF, then use it in your job search, freelance projects or your own marketing.
Free template
Media pitch template and press list tracker
Certification
Pass the final exam. Earn your certificate.
- A 10-question multiple-choice final exam that covers every module
- Pass with 80 percent. Retake it as often as you like
- A certificate with a verification code, plus a LinkedIn-ready badge and an Add to LinkedIn button
A
Certificate of completion
Public Relations (PR)
Awarded to you by Acadium
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Quick answers
Course questions
Is this course really free?
Yes. Acadium courses are free to take.
How long does it take?
You learn at your own pace. Lessons are short and focused, so they fit around work or school.
How do I get my certificate?
Finish the lessons, then take the final exam. Pass with 80 percent and your certificate appears straight away, with a verification code, an Add to LinkedIn button and a downloadable badge.
Can this help me get an apprenticeship?
Yes. Finishing courses and building a portfolio helps you stand out to mentors when you apply for a remote apprenticeship.