About this course
Start with the big picture
Welcome to E-commerce Business Basics. You will learn how to research a market before you spend money, then see how online selling works on Shopify, on Amazon, through dropshipping and in business-to-business sales. Each lesson explains the trade-offs honestly, so you can choose the model that fits an idea. The worksheets help you test an idea on paper before you commit.
You will be able to
- Validate an idea for an e-commerce business
- Open an e-commerce business
- Make more sales on an online store
Curriculum
1 module, 5 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Ecommerce Basics 5 lessons
Starting an e-commerce business may seem complicated from the outside, but there are tools and strategies that make it easier. This module covers the critical concepts you need to start an e-commerce business.
What you finish with
Take it with you
Free playbook
Product validation scorecard
A scorecard to test a product idea against demand, competition and margin before you spend a dollar.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Digital Marketing
The foundation: how small businesses work and how marketing plans and campaigns come together.
Soft Skills
Complete this program to discover how to succeed as an Acadium marketer.
Creating Marketing Career Opportunities
Build your personal brand and a career profile that gets you noticed for the right marketing job.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.