Free course playbook
Free takeaway: Product validation scorecard
E-Commerce Business Basics · 5 worksheets, one for each lesson
Print this playbook or save it as a PDF, then complete one worksheet after each lesson. Together they make a portfolio you can show to employers and clients.
- Product validation scorecard
- Store launch checklist
- Product listing template
- Supplier comparison sheet
- B2B approach worksheet
Worksheet · E-Commerce Business Basics · Ecommerce Basics
Product validation scorecard
From the lesson Market Research
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write your product idea and who it is for.
2Gather data on demand, competition and margin.
3Score the idea with the product validation scorecard.
Worked example to compare with: Validating a water bottle idea
- Idea: a leak-proof reusable bottle.
- Research: many sellers, but reviews of the top five bottles repeatedly mention leaking lids.
- Margin check: cost $6, shipping $3, selling price $24 leaves $15 before ads and fees.
- Test: a simple landing page and a small ad budget to see whether people join a waiting list.
- Decision rule: if at least 3 percent of visitors sign up, order a small first batch.
Check yourself
- I can explain "Market Research" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · E-Commerce Business Basics · Ecommerce Basics
Store launch checklist
From the lesson Shopify
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Plan your store: name, theme, five products.
2Prepare photos and descriptions.
3Work through the store launch checklist.
Worked example to compare with: A launch week plan
- Day 1: pick a theme and write the store name and tagline.
- Day 2: photograph five products in daylight against a plain background.
- Day 3: write descriptions with features and benefits, and set prices.
- Day 4: connect payments, set shipping and place a test order.
- Day 5: write the returns policy, ask three friends to test the store, and fix what they find.
Check yourself
- I can explain "Shopify" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · E-Commerce Business Basics · Ecommerce Basics
Product listing template
From the lesson Amazon
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a product and write a title and five bullet points.
2List the photos you would need.
3Draft your listing with the listing template.
Worked example to compare with: Rewriting a weak listing
- Before title: "Bottle Steel 750".
- After title: "Insulated Stainless Steel Water Bottle, 750 ml, Leak-Proof Lid, Keeps Drinks Cold 24 Hours" (only if you can prove it).
- Bullets: one for temperature, one for the lid, one for size and weight, one for cleaning, one for the warranty.
- Images: product on white, in use, size comparison.
- Check: read the listing as a buyer. What question is still unanswered?
Check yourself
- I can explain "Amazon" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · E-Commerce Business Basics · Ecommerce Basics
Supplier comparison sheet
From the lesson Dropshipping
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List three possible suppliers for a product.
2Compare price, shipping time and quality.
3Complete the supplier comparison sheet.
Worked example to compare with: Comparing two suppliers
- Supplier A: $8 per unit, ships in 3 days, good packaging, sample arrived undamaged.
- Supplier B: $6 per unit, ships in 18 days, sample arrived late and scratched.
- Selling price: $19.
- Profit before ads: A is $11 per sale, B is $13, but B risks refunds and bad reviews.
- Decision: choose A. A two-dollar saving is not worth slow delivery and returns.
Check yourself
- I can explain "Dropshipping" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · E-Commerce Business Basics · Ecommerce Basics
B2B approach worksheet
From the lesson B2B E-commerce
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Describe a B2B customer and how they buy.
2List three features a B2B store needs that a consumer store may not.
3Map your approach with the worksheet.
Worked example to compare with: Adapting a store for business buyers
- Seller: a supplier of cafe equipment.
- Change 1: account pricing for registered cafés, hidden from the public.
- Change 2: a one-click reorder button for supplies.
- Change 3: invoices with payment terms instead of card-only checkout.
- Result to look for: more repeat orders and a shorter time from request to purchase.
Check yourself
- I can explain "B2B E-commerce" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes