E-Commerce Business Basics

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1Why do market research before opening an online store? To buy domains To pick a logo It is required by law To find out whether people want the product and who else sells it

2Which is a good market research question? What colour is my logo? Who are my competitors and what do customers say about them? How many followers do I have? How do I make a website?

3Shopify is best described as: An advertising network A platform for building and running an online store A shipping company A search engine

4What should you set up before launching an online store? Nothing Only social media Products, payment, shipping and policies Only a logo

5A key difference between selling on Amazon and on your own store is: Amazon has no customers Amazon brings existing shoppers but you share control and pay fees Your own store has no fees There is no difference

6Which is a good practice for Amazon product listings? Clear titles, good images and honest bullet points Copying a competitor word for word No images Vague titles

7In dropshipping, who ships the product to the customer? You, from your garage The customer The payment company A supplier, after the customer orders from your store

8A common risk of dropshipping is: Little control over product quality and shipping times No competition No profit is possible High storage cost

9B2B e-commerce means selling: Only digital goods From a business to individual shoppers Only used goods From a business to other businesses online

10Compared with consumer sales, B2B online orders often involve: Larger orders, repeat buying and sometimes custom pricing No invoices Smaller orders and no negotiation No customer service

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