About this course
Start with the big picture
Welcome to Marketing Analytics. Numbers help you decide what to do next. You will learn how to choose key performance indicators, compare your results with benchmarks, set up Google Analytics and build a simple report in Looker Studio. The worksheets use real examples, so by the end you can explain what the data says and what to change.
You will be able to
- Collect data on how your content or marketing campaigns are performing
- Use data to inform decisions about how to improve your digital marketing
- Compare how you’re doing in relation to your competitors
Curriculum
3 modules, 11 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Marketing Data 5 lessons
Tracking marketing data is an important part of growing a business online. Learn the tools and strategies for collecting and identifying the right data for your campaigns.
Module 2 Google Analytics 4 lessons
Google Analytics is the industry standard for collecting data about users on a website. Learn how to use its tools and features to achieve your marketing goals.
Module 3 Looker Studio 2 lessons
Looker Studio (formerly Google Data Studio) is a powerful tool for analyzing your Google Analytics data. Learn how to use it to create in-depth marketing reports.
What you finish with
Take it with you
Free playbook
Marketing KPI dashboard
A KPI dashboard template to track traffic, leads and campaign results in one place.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
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Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.