Welcome to the course
Marketing Analytics
Welcome to Marketing Analytics. Numbers help you decide what to do next. You will learn how to choose key performance indicators, compare your results with benchmarks, set up Google Analytics and build a simple report in Looker Studio. The worksheets use real examples, so by the end you can explain what the data says and what to change.
Start here
Meet your course
Every course opens with a short welcome, so you know what you will build, how the lessons flow and what you will take away. Each lesson ends with a printable worksheet, and the course ends with a final exam and certificate.
What you will be able to do
Skills you will walk away with
This course covers
Marketing dataGoogle Analytics 4Looker Studio
- Collect data on how your content or marketing campaigns are performing
- Use data to inform decisions about how to improve your digital marketing
- Compare how you’re doing in relation to your competitors
Course roadmap
3 short, focused modules, 11 lessons
Module 1: Marketing Data
Tracking marketing data is an important part of growing a business online. Learn the tools and strategies for collecting and identifying the right data for your campaigns.
Lesson 1: Collecting Data
- Why collecting the right data comes first
- Two ways to collect marketing data
- Example: a data collection setup
- List your data sources
Lesson 2: Identifying KPIs
- Why the right KPIs make goals easier to reach
- How to choose them
- Example: choosing KPIs for a campaign
- Pick yours with the marketing KPI dashboard
Lesson 3: Site Benchmarks
- Why you set benchmarks to compare performance over time
- Best practices for website benchmarks
- Example: a site benchmark report
- Set your site benchmarks in the dashboard
Lesson 4: Social Media Benchmarks
- Why social media needs a different approach to benchmarking
- Strategies for setting benchmarks
- Example: a social benchmark
- Set your social benchmarks
Lesson 5: Content Marketing Benchmarks
- Why benchmarking helps content reach the right people at the right time
- How to benchmark content
- Example: a content benchmark
- Set your content benchmarks
Module 2: Google Analytics
Google Analytics is the industry standard for collecting data about users on a website. Learn how to use its tools and features to achieve your marketing goals.
Lesson 1: Setting Up Google Analytics
- Why an account is the first step to tracking visitors
- How to set it up
- Example: a new property set up
- Follow the setup checklist
Lesson 2: Filters
- How filters help you make sense of data
- How to create them
- Example: a report with and without filters
- Create a filter
Lesson 3: Audience Reports
- Why audience reports give insight into your visitors
- How to read them
- Example: an audience report
- Review your audience in the dashboard
Lesson 4: Google Analytics Goals
- Why goals show how effective your marketing is
- How to set them up
- Example: a goal and its results
- Set a goal
Module 3: Looker Studio
Looker Studio (formerly Google Data Studio) is a powerful tool for analyzing your Google Analytics data. Learn how to use it to create in-depth marketing reports.
Lesson 1: Setting Up Looker Studio
- How Looker Studio lets you analyze data in detail
- How to connect your data
- Example: a connected data source
- Connect yours
Lesson 2: Creating Reports
- The features for building comprehensive reports
- How to apply them
- Example: a marketing report
- Build a report with the KPI dashboard
Final exam and certificate
The final exam has 10 multiple-choice questions. Pass with 80 percent to unlock your certificate and a LinkedIn-ready badge. You can retake it as often as you like.
How every lesson works
Four short sections, built around real examples
1
Learn the concept
A clear, focused introduction to one idea, with no filler.
2
See real examples
Strong and weak examples, plus the data behind them.
3
Study an example
A realistic scenario, or a real-world case study where noted, that shows the idea in action.
4
Apply it and download
Build your own version using a worksheet or template you keep.
Free downloadable takeaway
Marketing KPI dashboard
A KPI dashboard template to track traffic, leads and campaign results in one place.
Every lesson has a printable worksheet, and the playbook gathers them all in one document. Print it or save it as a PDF, then use it in your job search, freelance projects or your own marketing.
Free template
Marketing KPI dashboard
Certification
Pass the final exam. Earn your certificate.
- A 10-question multiple-choice final exam that covers every module
- Pass with 80 percent. Retake it as often as you like
- A certificate with a verification code, plus a LinkedIn-ready badge and an Add to LinkedIn button
A
Certificate of completion
Marketing Analytics
Awarded to you by Acadium
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Quick answers
Course questions
Is this course really free?
Yes. Acadium courses are free to take.
How long does it take?
You learn at your own pace. Lessons are short and focused, so they fit around work or school.
How do I get my certificate?
Finish the lessons, then take the final exam. Pass with 80 percent and your certificate appears straight away, with a verification code, an Add to LinkedIn button and a downloadable badge.
Can this help me get an apprenticeship?
Yes. Finishing courses and building a portfolio helps you stand out to mentors when you apply for a remote apprenticeship.