1 Learn the concept
Creating a Google Analytics account is the first step to tracking data about the visitors to your website. Setup involves creating an account and property, adding the tracking code or tag to your site and checking that data is arriving. Terminology and screens differ between versions, and current versions are built around events, so check the latest guidance. This lesson explains the setup steps and the checks to make.
2 See it in action
- Create an account and a property for your site.
- Add the tracking tag to every page.
- Check real-time reports to confirm data arrives.
- Respect privacy rules and show required notices.
Worked example
Testing the installation
Visit your own site on your phone.
Open the real-time report. You should see yourself.
If not: check that the tag is on the page and not blocked by a plugin.
Result to look for: confirmed data before you start making decisions.
3 Study an example
Example scenario
A new site owner adds the tag but forgets one page template. After checking real-time reports she finds the missing visits and fixes the tag.
4 Apply it and download
- Follow the setup steps.
- Confirm that data appears.
- Complete the setup checklist.
Worksheet Tracking setup checklistOpen, print or save as PDF