Marketing Analytics

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

Leave this empty

1A good analytics process starts with: A color scheme A clear question A tool A chart

2A KPI should: Be a vanity metric Tell you whether you are getting closer to a goal Never change Be any number

3A site's conversion rate is 1.4% and the benchmark is 2.4%. This suggests: Traffic is zero There may be room to improve The site is perfect Nothing can be learned

4A post reached 2,000 people and had 80 interactions. What is the engagement rate? 40% 8% 0.4% 4%

5Which pattern is most meaningful? A trend over several months A guess A random number A single day's result

6After installing analytics, how do you confirm it works? Wait a year Delete it Assume it works Visit your site and check the real-time report

7Why exclude internal traffic? It is illegal to count It adds ads It can distort real customer numbers It speeds the site

8If mobile visitors are many but convert poorly, a good first step is to: Ignore mobile Buy ads only Test the mobile experience on a real phone Remove the site

9A goal or conversion event turns: Visits into measurable results Data into ads Pages into posts Clicks into followers

10A good report summary includes: Only charts Nothing Only raw numbers The result, why it happened and next steps

Your full name, exactly as it should appear on your certificate

Your email (optional)

We store your name, email (if given), score and date so your certificate can be verified.

The easiest way for startups and small businesses to hire vetted marketing interns, and for students to get real experience, mentorship and a path to a full-time job.