1 Learn the concept
The best way to understand the effectiveness of your marketing efforts is to track conversions, which older versions called goals. A conversion is a valuable action, such as a purchase, a form submission or a sign-up. Tracking them shows which channels and pages produce results. This lesson explains how to set up and read conversion tracking in the current approach.
2 See it in action
- Decide which actions matter to the business.
- Mark those events as conversions.
- Review which sources and pages lead to them.
- Use the results to move budget and effort.
Worked example
Tracking a contact form
Action: submit the contact form.
Event: when the thank-you page loads.
Test: submit a form and see the event in real time.
Review: which sources bring the most form submissions.
Result to look for: a clear number to improve.
3 Study an example
Example scenario
A business tracks form submissions as conversions and finds that email visitors convert far better than social visitors. It increases its email effort.
4 Apply it and download
- List your top three actions.
- Set them up as conversions.
- Review the results after a week.
Worksheet Marketing KPI dashboardOpen, print or save as PDF