Worksheet · Marketing Analytics · Google Analytics
Marketing KPI dashboard
From the lesson Google Analytics Goals
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List your top three actions.
2Set them up as conversions.
3Review the results after a week.
Worked example to compare with: Tracking a contact form
- Action: submit the contact form.
- Event: when the thank-you page loads.
- Test: submit a form and see the event in real time.
- Review: which sources bring the most form submissions.
- Result to look for: a clear number to improve.
Check yourself
- I can explain "Google Analytics Goals" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com