1 Learn the concept
Looker Studio has several features and tools for building comprehensive reports. A good report is clear, short and focused on a few KPIs. This lesson shows how to apply charts, tables and filters so that the report tells a story and leads to decisions.
2 See it in action
- Lead with the most important numbers.
- Use the right chart for each question.
- Add date filters and notes.
- Keep the design clean and consistent.
Worked example
Writing a summary
"Leads rose 18 percent this month, mainly from search. Cost per lead fell to $22. The email campaign underperformed. Next month we will rewrite the subject lines and add two new search pages."
Why it works: result, reason and next step.
Check: could someone decide what to do after reading only the summary?
3 Study an example
Example scenario
A weekly report shows five KPIs, a trend chart and a short note on what changed. The client reads it in two minutes and knows what to do next.
4 Apply it and download
- Choose five KPIs.
- Build a one-page report.
- Add a short summary.
Worksheet Marketing KPI dashboardOpen, print or save as PDF