Worksheet · Marketing Analytics · Looker Studio
Marketing KPI dashboard
From the lesson Creating Reports
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose five KPIs.
2Build a one-page report.
3Add a short summary.
Worked example to compare with: Writing a summary
- "Leads rose 18 percent this month, mainly from search. Cost per lead fell to $22. The email campaign underperformed. Next month we will rewrite the subject lines and add two new search pages."
- Why it works: result, reason and next step.
- Check: could someone decide what to do after reading only the summary?
Check yourself
- I can explain "Creating Reports" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com