1 Learn the concept
Benchmarking your content marketing campaigns is a great way to make sure your content reaches the right people at the right time. Useful benchmarks include traffic to content, time on page, signups and conversions. This lesson explains how to benchmark content and use the results to decide what to make next.
2 See it in action
- Track views, time on page and conversions per piece.
- Compare content types and topics.
- Identify your best performers and study why.
- Update or retire content that underperforms.
Worked example
Reading the trend
Visits grew from 800 to 2,100 in six months.
Growth: (2,100 – 800) / 800 = 163 percent.
Cause: three posts that rank in search.
Action: write related posts around those topics.
Check: look at visits by post, not just the total.
3 Study an example
Example scenario
A blog compares its posts and finds how-to guides bring more signups than news posts. It plans more guides and updates older ones.
4 Apply it and download
- List your top five pieces of content.
- Note what they have in common.
- Plan your next content from the findings.
Worksheet Marketing KPI dashboardOpen, print or save as PDF