Worksheet · Marketing Analytics · Marketing Data
Marketing KPI dashboard
From the lesson Content Marketing Benchmarks
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List your top five pieces of content.
2Note what they have in common.
3Plan your next content from the findings.
Worked example to compare with: Reading the trend
- Visits grew from 800 to 2,100 in six months.
- Growth: (2,100 – 800) / 800 = 163 percent.
- Cause: three posts that rank in search.
- Action: write related posts around those topics.
- Check: look at visits by post, not just the total.
Check yourself
- I can explain "Content Marketing Benchmarks" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com