1 Learn the concept
An editorial calendar is a tool every content marketer should have. It lists what you will publish, when, who will write it and where it will be shared. Planning ahead keeps you consistent, balances topics and avoids last-minute stress. This lesson shows how to create and use one.
2 See it in action
- Plan at least a month ahead.
- Include topic, owner, deadline and channel.
- Balance different content types and goals.
- Review and adjust each month.
Worked example
Building a calendar
List: three themes your audience cares about.
Plan: one blog post, one email and four social posts a week.
Assign: a person and a due date for each.
Review: every Friday, check what was published and what performed.
Result to look for: a steady rhythm for at least three months.
3 Study an example
Example scenario
A team uses a simple monthly calendar with a status column. Everyone can see what is due, and posts go out on schedule.
4 Apply it and download
- Build a four-week calendar.
- Assign topics and dates.
- Review it weekly.
Worksheet Editorial calendar and content brief templateOpen, print or save as PDF