Worksheet · Content Marketing · Blogging

Editorial calendar and content brief template

From the lesson Editorial Calendar

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Build a four-week calendar.

2Assign topics and dates.

3Review it weekly.

Worked example to compare with: Building a calendar

  • List: three themes your audience cares about.
  • Plan: one blog post, one email and four social posts a week.
  • Assign: a person and a due date for each.
  • Review: every Friday, check what was published and what performed.
  • Result to look for: a steady rhythm for at least three months.

Check yourself

  • I can explain "Editorial Calendar" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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