1 Learn the concept
Email marketing automation is the process of sending automated emails based on specific events or actions by your subscribers. A welcome sequence, an abandoned-cart reminder or a birthday message can all run without manual work. Automated emails often perform well because they arrive at the right moment. This lesson explains common automations and how to plan them.
2 See it in action
- Welcome series: introduce the business after signup.
- Abandoned cart: remind people of items they left.
- Post-purchase: thank, guide and ask for a review.
- Re-engagement: win back inactive subscribers.
Worked example
Planning a welcome sequence
Email 1 (immediately): a warm welcome, the incentive and what subscribers will receive.
Email 2 (day 2): a useful tip with a link to a popular page.
Email 3 (day 7): a gentle offer and an invitation to reply.
Measure: opens, clicks and first purchases.
Result to look for: a first purchase rate higher than from the regular newsletter.
3 Study an example
Example scenario
A new subscriber receives a welcome email at once, a helpful tip two days later and a gentle offer a week later. The sequence runs for every new subscriber without extra work.
4 Apply it and download
- Outline a three-email welcome sequence.
- Write the subject lines.
- Complete the welcome email sequence template.
Worksheet Welcome email sequence templateOpen, print or save as PDF