Worksheet · Email Marketing · Campaign Optimization
Welcome email sequence template
From the lesson Automation
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Outline a three-email welcome sequence.
2Write the subject lines.
3Complete the welcome email sequence template.
Worked example to compare with: Planning a welcome sequence
- Email 1 (immediately): a warm welcome, the incentive and what subscribers will receive.
- Email 2 (day 2): a useful tip with a link to a popular page.
- Email 3 (day 7): a gentle offer and an invitation to reply.
- Measure: opens, clicks and first purchases.
- Result to look for: a first purchase rate higher than from the regular newsletter.
Check yourself
- I can explain "Automation" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com