1 Learn the concept
Anchor text is the clickable text in a link. Using the right anchor text throughout your content helps search engines understand what the linked page is about and helps readers know where a link will take them. This lesson explains how to write descriptive anchor text and how to plan your internal links.
2 See it in action
- Be descriptive: avoid vague text like click here.
- Vary phrasing naturally and avoid stuffing keywords.
- Link related pages together to help people and search engines.
- Make sure every important page has links pointing to it.
Worked example
Planning internal links
New post: "How to prepare for your first 5K".
Links to add: "beginner running shoes" to the shoe guide, "training plan" to the plan page, "warm-up routine" to an older warm-up post.
Also: link the older posts to the new one.
Result to look for: readers move deeper into the site and related pages support each other.
3 Study an example
Example scenario
A blog links the phrase beginner running shoes to its guide, instead of the words click here. Readers know what they will find and the guide gains relevance.
4 Apply it and download
- Find five vague links on a site.
- Rewrite them.
- Plan three new internal links.
Worksheet Keyword research and on-page SEO checklistOpen, print or save as PDF