1 Learn the concept
As a marketer, it is important to track the performance of your campaigns so you know what is working and what is not. Tracking codes record actions such as form submissions and purchases and connect them to the ads that caused them. This lesson shows how tracking works and how to check it. Always follow privacy laws and show required notices.
2 See it in action
- Define the actions you want to track, called conversions.
- Install tracking tags on the right pages.
- Test them before you spend.
- Respect privacy rules and consent requirements.
Worked example
Checking a tracking setup
Test: submit the form yourself.
Check: the conversion appears in the ad account within a few hours.
Cross-check: the form submission also appears in your email or CRM.
Result to look for: matching numbers in both places.
Reminder: follow privacy laws and show required notices.
3 Study an example
Example scenario
A business runs ads for a month with no tracking and cannot say which ones worked. After adding conversion tracking, it learns that one keyword creates most of its leads and moves its budget there.
4 Apply it and download
- List your conversions.
- Set up and test tracking.
- Complete the tracking setup checklist.
Worksheet Tracking setup checklistOpen, print or save as PDF