Worksheet · Paid Advertising · Landing Pages

Tracking setup checklist

From the lesson Tracking Codes

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1List your conversions.

2Set up and test tracking.

3Complete the tracking setup checklist.

Worked example to compare with: Checking a tracking setup

  • Test: submit the form yourself.
  • Check: the conversion appears in the ad account within a few hours.
  • Cross-check: the form submission also appears in your email or CRM.
  • Result to look for: matching numbers in both places.
  • Reminder: follow privacy laws and show required notices.

Check yourself

  • I can explain "Tracking Codes" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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