1 Learn the concept
Your landing page's call to action, or CTA, is a vital part of the page and an important tool for generating leads. A CTA tells visitors exactly what to do next. Good CTAs are specific, visible and match the offer. This lesson shows how to write and place them.
2 See it in action
- Use action words that say what happens, such as Get my free plan.
- Make buttons stand out visually.
- Limit choices: one main action per page.
- Test wording and placement.
Worked example
Writing and testing CTAs
Options: "Get a quote", "Get my free quote", "Book a free call", "See pricing".
Choose two based on the offer.
Test: split visitors evenly for two weeks.
Result in the example: "Get my free quote" earns more clicks.
Check: let the test run long enough to see a clear difference.
3 Study an example
Example scenario
Two buttons for the same form. One says Submit. The other says Get my free quote. The second gets more clicks because it states the benefit.
4 Apply it and download
- Write five CTA options.
- Choose the best two to test.
- Place the CTA where it is easy to find.
Worksheet CTA worksheetOpen, print or save as PDF