Worksheet · Paid Advertising · Landing Pages
CTA worksheet
From the lesson CTA
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write five CTA options.
2Choose the best two to test.
3Place the CTA where it is easy to find.
Worked example to compare with: Writing and testing CTAs
- Options: "Get a quote", "Get my free quote", "Book a free call", "See pricing".
- Choose two based on the offer.
- Test: split visitors evenly for two weeks.
- Result in the example: "Get my free quote" earns more clicks.
- Check: let the test run long enough to see a clear difference.
Check yourself
- I can explain "CTA" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com