1 Learn the concept
Your headline is the first thing people see when they visit your landing page and the best way to make a good first impression. It should confirm that they are in the right place and promise a clear benefit. This lesson explains what makes headlines work and how to test them.
2 See it in action
- Match the words in the ad so visitors feel they arrived where they expected.
- State the benefit, not the feature.
- Be specific and short.
- Test alternatives and keep what converts.
Worked example
Writing five headlines
For a laptop repair service: "Same-day laptop repair for small offices."
"Back to work in hours, not days."
"Free quote in 15 minutes."
"We fix it or we refund it."
"Repair, pick-up and delivery included."
Test two against each other and keep the winner.
3 Study an example
Example scenario
A page for a moving company changes its headline from "Welcome to Fast Movers" to "Stress-free local moves, priced upfront." Conversions improve because the benefit is clear.
4 Apply it and download
- Write five headlines for one offer.
- Choose two to test.
- Record results.
Worksheet Headline worksheetOpen, print or save as PDF