1 Learn the concept
Along with Reels, there are other video options on the platform, such as longer videos and live broadcasts. Each has a different purpose and audience. This lesson explains when to use each format so you can choose the one that fits your message, rather than using the same format every time.
2 See it in action
- Short video suits discovery and quick ideas.
- Longer video suits tutorials and stories.
- Live suits real-time questions and events.
- Match the format to your goal and your resources.
Worked example
A coach's video plan
Reels: weekly tips to attract new people.
Longer video: monthly full workouts for followers who want depth.
Live: a monthly Q&A to answer questions in real time.
Result to look for: each format has a clear job and the audience knows what to expect.
3 Study an example
Example scenario
A coach uses Reels for tips, longer video for full workouts and a monthly live Q&A to answer questions. Each format has a clear job.
4 Apply it and download
- List your video goals.
- Match each to a format.
- Add them to your content calendar.
Worksheet 30-day content calendarOpen, print or save as PDF