Worksheet · Social Media Marketing · Instagram
30-day content calendar
From the lesson Other Video Options
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List your video goals.
2Match each to a format.
3Add them to your content calendar.
Worked example to compare with: A coach's video plan
- Reels: weekly tips to attract new people.
- Longer video: monthly full workouts for followers who want depth.
- Live: a monthly Q&A to answer questions in real time.
- Result to look for: each format has a clear job and the audience knows what to expect.
Check yourself
- I can explain "Other Video Options" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com