1 Learn the concept
Before you spend a lot of time creating content, it helps to know what is likely to work. Research means looking at what your audience already responds to: competitors' pages, popular posts in your niche and your own past results. This lesson shows how to gather ideas quickly and learn from posts that perform well, without copying them.
2 See it in action
- Study similar pages: what do they post and which posts get the most response?
- Look for patterns: topics, formats and tone that repeat.
- Check your own insights to see what your audience likes.
- Collect ideas in one place so you never start from a blank page.
Worked example
Finding a pattern
Review: ten recent posts from five competitors.
Pattern: three of the four posts with the most comments were short how-to videos.
Idea: plan two how-to videos a week and compare their comments with product photos after a month.
Check: write down what you will measure before you start, so the result is a fair test.
3 Study an example
Example scenario
A marketer reviews ten competitor pages and finds that short how-to videos always get more comments than product photos. She plans two how-to videos a week for her client and tracks whether engagement improves.
4 Apply it and download
- Review five pages in your niche.
- Note which posts did best and why.
- Write ten post ideas based on what you learned.
Worksheet Content research sheetOpen, print or save as PDF