1 Learn the concept
Looker Studio, formerly Google Data Studio, lets you analyze your data in detail and present it in a way that is easier to understand. You connect data sources, such as analytics and ad accounts, and build reports from them. This lesson explains how to set up and connect your data. Names and features can change, so check the current version.
2 See it in action
- Connect your data sources.
- Start with a clear question for the report.
- Use a template to save time.
- Check that connected numbers match the source.
Worked example
A one-page dashboard
Top row: sessions, leads and conversion rate as three number tiles.
Middle: a line chart of leads over time.
Bottom: a table of top sources.
Date range: last 30 days compared to the previous 30.
Check: can a manager understand it in 30 seconds?
3 Study an example
Example scenario
A marketer connects analytics and her ad account to Looker Studio. She checks that totals match, then builds one report that her client can open any time.
4 Apply it and download
- Connect one data source.
- Check the numbers.
- Start a report.
Worksheet Marketing KPI dashboardOpen, print or save as PDF