All courses Podcast Management

Getting Ready to Record · Lesson 2 of 10

Naming and Planning Your Podcast

Learn how to plan, record and launch your podcast.

1 Learn the concept

Learn how to plan, record and launch your podcast. A good name is easy to say, remember and search for, and tells people what the show is about. Planning includes deciding how many episodes to prepare before launch, how long they will be and how often you will publish. This lesson covers naming and planning.

A checklist for choosing a podcast nameNAME CHECKLISTShort and easy to say aloudClear about the topicNot already used by another showAvailable as a web address and social handleStill works as the show grows
A good name says what the show is about and is easy to remember.

2 See it in action

  • Choose a name that is clear and searchable.
  • Check that the name is not already in use.
  • Plan a season or a set of launch episodes.
  • Decide length and frequency you can sustain.

Worked example

Choosing between three names

"Business Talk": too generic.

"The Main Street Marketing Show": clear and local.

"Zyx Radio": hard to say or spell.

Choose: the second and check availability across platforms.

Plan: 10 episodes recorded before launch so there is a buffer.

3 Study an example

Example scenario

A business podcast called Small Shop Stories lists forty episode ideas, chooses ten for launch and commits to a weekly schedule. Listeners know what to expect.

4 Apply it and download

  1. Brainstorm ten names and check availability.
  2. List twenty episode ideas.
  3. Set your schedule.

Worksheet Episode planning and production checklistOpen, print or save as PDF

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