1 Learn the concept
This course walks you through every stage of launching a show, from planning to publishing. The first step is to define your podcast: why you are making it, who it is for and what makes it different. A clear definition guides every later decision, from the name to the format. This lesson helps you answer those questions before you press record.
2 See it in action
- Purpose: what do you want the podcast to achieve?
- Audience: who will listen and what do they want?
- Angle: what makes your show different?
- Format: solo, interview, panel or storytelling.
Worked example
Defining a show for local business owners
Audience: owners of small shops with one to five staff.
Promise: one practical marketing idea they can use this week.
Format: 15-minute interview with a local owner, every Tuesday.
One-sentence pitch: "Every week, a local owner shares one marketing move that worked."
Check: can a stranger say what the show is after one sentence?
3 Study an example
Example scenario
A freelance designer wants to attract new clients. She defines her show as a short weekly podcast for small business owners about simple design decisions. The clear focus makes planning easy.
4 Apply it and download
- Write your podcast's purpose in one sentence.
- Describe your listener.
- Choose a format.
Worksheet Episode planning and production checklistOpen, print or save as PDF