Worksheet · Podcast Management · Getting Ready to Record
Episode planning and production checklist
From the lesson Defining the Podcast
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write your podcast's purpose in one sentence.
2Describe your listener.
3Choose a format.
Worked example to compare with: Defining a show for local business owners
- Audience: owners of small shops with one to five staff.
- Promise: one practical marketing idea they can use this week.
- Format: 15-minute interview with a local owner, every Tuesday.
- One-sentence pitch: "Every week, a local owner shares one marketing move that worked."
- Check: can a stranger say what the show is after one sentence?
Check yourself
- I can explain "Defining the Podcast" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com