1 Learn the concept
Now your affiliate program is ready to launch. This lesson explains how to increase demand for a business's affiliate program: recruit relevant affiliates, communicate regularly, reward top performers and monitor for problems. A program needs ongoing attention to grow.
2 See it in action
- Recruit affiliates who fit your audience.
- Communicate regularly with news, offers and tips.
- Reward the best partners with higher commissions or bonuses.
- Monitor for fraud and policy violations.
Worked example
A monthly review
Check: top five affiliates by sales and the five with the most clicks but no sales.
Reach out: to the top five with a thank-you and an exclusive offer.
Help: the others by adjusting the landing page or offering better creative.
Remove: affiliates that break the rules.
Result to look for: more sales from the same number of affiliates.
3 Study an example
Example scenario
A brand emails its affiliates every month with new offers and top-performing content ideas. After six months, most of its sales come from a small group of engaged partners.
4 Apply it and download
- Plan your first 30 days.
- Write a recruitment message.
- Set up monthly communication.
Worksheet Affiliate program launch checklistOpen, print or save as PDF