1 Learn the concept
YouTube is the largest video-sharing platform in the world and the industry standard for sharing video with your audience. Uploading is simple, but the choices you make about title, description and thumbnail affect whether people find and watch your video. This lesson explains how to upload and set up a video properly.
2 See it in action
- Write a clear title with words people search for.
- Add a helpful description with links.
- Choose or design a readable thumbnail.
- Add captions and place the video in a playlist.
Worked example
Writing the title and description
Weak title: "Video 12".
Strong title: "How to fix a flat bike tire in 5 minutes".
Description: the first two lines summarize the video, then add a link to the shop and timestamps.
Thumbnail: a close-up of the tire with the words "5 minutes".
Result to look for: a higher click rate from search and suggestions.
3 Study an example
Example scenario
A video titled "Video 12" receives few views. Renamed to "How to Repot a Houseplant in 5 Minutes" with a clear thumbnail, it begins to appear in searches.
4 Apply it and download
- Prepare a title, description and thumbnail.
- Upload a video.
- Complete the upload checklist.
Worksheet Upload checklistOpen, print or save as PDF