1 Learn the concept
Setting the right goals is critical to the success of your content marketing campaigns. Without goals, content becomes a stream of posts with no direction. Good goals connect content to business results, such as traffic, leads or sales, and have a way to measure progress. This lesson shows how to create goals that drive results.
2 See it in action
- Tie content goals to business goals.
- Choose a measurable target and a deadline.
- Pick one or two main metrics.
- Review monthly and adjust.
Worked example
Setting a goal for a cafe
Goal: 50 new newsletter subscribers in 60 days.
Content: a post called "Our 5 best brunch recipes" with a signup box.
Measure: subscribers gained and which posts brought them.
Result in the example: 38 subscribers, so the goal is not met.
Adjustment: move the signup box higher and add a second recipe post.
3 Study an example
Example scenario
A bike shop sets a goal: add 100 newsletter subscribers from blog posts in three months. Every post now includes a clear signup offer, and the team can tell whether the content is working.
4 Apply it and download
- Write a content goal for a business.
- Choose the metric you will track.
- Add it to the content brief template.
Worksheet Editorial calendar and content brief templateOpen, print or save as PDF