Worksheet · Content Marketing · Content Marketing Basics
Editorial calendar and content brief template
From the lesson Goals
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a content goal for a business.
2Choose the metric you will track.
3Add it to the content brief template.
Worked example to compare with: Setting a goal for a cafe
- Goal: 50 new newsletter subscribers in 60 days.
- Content: a post called "Our 5 best brunch recipes" with a signup box.
- Measure: subscribers gained and which posts brought them.
- Result in the example: 38 subscribers, so the goal is not met.
- Adjustment: move the signup box higher and add a second recipe post.
Check yourself
- I can explain "Goals" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com