1 Learn the concept
Ad extensions, now often called assets, let you add more detail to your search ads, such as extra links, phone numbers, locations and highlights. They make ads larger and more useful and can increase click-through rates. This lesson explains the main types and how to choose them.
2 See it in action
- Sitelinks: extra links to key pages.
- Call and location: help customers reach you quickly.
- Callouts and snippets: highlight benefits and services.
- Use the ones that fit the business and keep them accurate.
Worked example
Picking extensions
Business: a dentist.
Sitelinks: Book online, Emergency care, New patients.
Call: the front desk number.
Callouts: "Same-week appointments" and "Family friendly".
Result to look for: a higher click rate and more calls from the same spend.
3 Study an example
Example scenario
A dentist adds sitelinks for appointments and emergency care, a call button and location. The ad takes more space and earns more calls.
4 Apply it and download
- List the extensions that fit your business.
- Write the text for each.
- Add them to your ad plan.
Worksheet Ad extension plannerOpen, print or save as PDF