Worksheet · Paid Advertising · Search Ads
Ad extension planner
From the lesson Ad Extensions
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List the extensions that fit your business.
2Write the text for each.
3Add them to your ad plan.
Worked example to compare with: Picking extensions
- Business: a dentist.
- Sitelinks: Book online, Emergency care, New patients.
- Call: the front desk number.
- Callouts: "Same-week appointments" and "Family friendly".
- Result to look for: a higher click rate and more calls from the same spend.
Check yourself
- I can explain "Ad Extensions" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com