1 Learn the concept
Google Ads is an effective way to drive qualified traffic to your business while people are searching for products and services like yours. Because the person is already looking, search ads often reach customers with high intent. This lesson introduces how search advertising works: you choose keywords, write ads and pay when people interact. Specific terms and screens change, so check the current interface.
2 See it in action
- Search ads appear when people search related terms.
- You choose keywords and write text ads.
- You typically pay when someone clicks, within a budget you set.
- Intent is high, so conversion rates can be strong.
Worked example
Counting the cost of a call
Budget: $50 a day. Average click cost: $2.50. Clicks: 20 a day.
Of 20 clicks, 5 become phone calls.
Math: $50 divided by 5 calls is $10 per call.
If 2 of every 5 calls become a $120 job, each job costs about $25 in advertising.
Check: track calls as conversions so you know the real cost.
3 Study an example
Example scenario
A locksmith advertises for searches like emergency locksmith near me. Because people searching are in urgent need, a click often becomes a phone call within minutes.
4 Apply it and download
- Write your search advertising goal.
- List five keywords.
- Draft one ad.
Worksheet Ad budget templateOpen, print or save as PDF