Worksheet · Paid Advertising · Search Ads
Ad budget template
From the lesson Intro to Google Ads
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write your search advertising goal.
2List five keywords.
3Draft one ad.
Worked example to compare with: Counting the cost of a call
- Budget: $50 a day. Average click cost: $2.50. Clicks: 20 a day.
- Of 20 clicks, 5 become phone calls.
- Math: $50 divided by 5 calls is $10 per call.
- If 2 of every 5 calls become a $120 job, each job costs about $25 in advertising.
- Check: track calls as conversions so you know the real cost.
Check yourself
- I can explain "Intro to Google Ads" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com