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Pinterest Marketing · Lesson 37 of 43

Pinterest Best Practices

To grow your audience and generate results from Pinterest, make sure you follow best practices.

1 Learn the concept

To grow your audience and generate results from Pinterest, make sure you follow best practices. These are habits that make your content easy to discover and click. This lesson covers what those are: consistent posting, high-quality images, clear text and regular review of what works.

A table of Pinterest practices to follow and avoidDO AND DO NOTDoDo notPost a few pins every weekPost fifty pins in one day then stopUse clear vertical imagesUse cluttered or tiny textLink to a useful pageLink to a home page onlyReview analytics monthlyNever check results
Best practice is mostly consistency and clarity.

2 See it in action

  • Post consistently rather than all at once.
  • Use high-quality vertical images.
  • Keep text short and readable.
  • Review analytics and repeat what works.

Worked example

A review after three months

Check: which pins drove the most clicks?

Pattern: pins with a step-by-step title brought twice as many clicks as pins with a brand name.

Action: rename the next ten pins using step-by-step titles.

Result to look for: more clicks on the same effort.

3 Study an example

Example scenario

A brand posts a few pins a week for months and reviews which topics drive clicks. It then focuses on those topics and traffic climbs steadily.

4 Apply it and download

  1. Audit a profile with the checklist.
  2. Choose three improvements.
  3. Set a posting schedule.

Worksheet Pinterest checklistOpen, print or save as PDF

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