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Yelp · Lesson 28 of 43

Yelp Reviews

Every review you receive on Yelp is an opportunity to learn about your customers and increase your presence.

1 Learn the concept

Every review you receive on Yelp is an opportunity to learn about your customers and increase your presence. How a business handles feedback influences future customers. This lesson explains how to read reviews for insight, respond respectfully and avoid common mistakes, such as offering rewards for reviews, which the platform does not allow.

A defensive reply next to a helpful reply to the same reviewTWO REPLIES TO THE SAME REVIEWDEFENSIVEWe are always busy at lunch. Maybe youshould have come earlier.HELPFULThank you for the feedback. Lunch isbusy and we are adding a team memberto cut waits. Please let us make it upto you.Follow the platform's rules and never offer rewards for reviews.
Future customers read your reply, not just the complaint.

2 See it in action

  • Read reviews for patterns, not just ratings.
  • Respond calmly and helpfully.
  • Follow the platform's rules about asking for reviews.
  • Use feedback to improve the business.

Worked example

Finding themes in ten reviews

Read ten recent reviews.

Themes: slow lunch service (4 mentions), friendly staff (6), loud music (2).

Action: add a staff member at lunch and check the volume.

Result to look for: fewer waiting complaints in the next ten reviews.

3 Study an example

Example scenario

A restaurant notices several reviews mention slow lunch service. It adds a staff member at lunch and later receives reviews that praise the improvement.

4 Apply it and download

  1. Summarize the main themes from ten reviews.
  2. Write one improvement.
  3. Draft response templates.

Worksheet Review response templatesOpen, print or save as PDF

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