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Google · Lesson 26 of 43

Reporting Users

As a marketer, it is important that you have a full understanding of the platform’s review policies.

1 Learn the concept

As a marketer, it is important that you have a full understanding of the platform's review policies. Some reviews break the rules, such as spam, fake reviews or abusive content. Knowing what can be reported and how protects the business without silencing honest criticism. This lesson explains the policies and shows when and how to report.

A checklist of review problems that may break platform policiesWHEN A REVIEW MAY BE REPORTABLEThe reviewer was never a customerThe review contains abuse or threatsIt contains private informationIt is spam or an advertisementIt is clearly fake or posted by a competitor
Report policy violations, not honest criticism.

2 See it in action

  • Learn what the platform considers a violation.
  • Do not report reviews just because they are negative.
  • Collect evidence before reporting.
  • Follow up politely and keep records.

Worked example

Documenting before reporting

Step 1: screenshot the review and note the date.

Step 2: write which policy it breaks, such as "not a customer" or "abusive language".

Step 3: submit the report and keep a record.

Step 4: reply publicly in a calm way if it stays up.

Takeaway: a negative review from a real customer is feedback, not a violation.

3 Study an example

Example scenario

A business finds a review from someone who was never a customer and includes offensive language. It reports the review with a clear reason, and the platform removes it after review.

4 Apply it and download

  1. Read the current review policies.
  2. List three reasons a review may be reportable.
  3. Create a review policy checklist.

Worksheet Review policy checklistOpen, print or save as PDF

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