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Google · Lesson 24 of 43

Adding a Listing to Google Maps

Adding a listing to Maps is a simple but highly effective way to increase local traffic.

1 Learn the concept

Adding a listing to Maps is a simple but highly effective way to increase local traffic. People who search for nearby services often choose from the first few results on the map. A complete, accurate listing helps you appear there. This lesson explains how to add and optimize a listing.

A checklist of what a business listing should includeA COMPLETE LISTINGReal business name and addressThe right primary categoryOpening hours and holiday hoursPhotos of the business, products and teamServices, description and a booking or website link
Complete listings are easier to trust and easier to find.

2 See it in action

  • Use your real business name and address.
  • Choose the right primary category.
  • Add photos, services and a description.
  • Collect reviews from happy customers.

Worked example

Choosing the right category

Wrong: "store" for a bike repair shop.

Right: "bicycle repair shop" as the primary category, with secondary categories such as "bicycle store".

Why it matters: people searching for repair see you instead of general stores.

Check: search the category yourself and see which businesses appear.

3 Study an example

Example scenario

A repair shop with a clear category, complete hours and fresh photos appears in local searches near its address and gets more walk-ins.

4 Apply it and download

  1. Choose categories and write a description.
  2. Gather five photos.
  3. Complete the listing worksheet.

Worksheet Listing worksheetOpen, print or save as PDF

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