1 Learn the concept
Posting Stories to your profile is an effective way to start conversations with followers. Stories are informal, temporary and interactive, which makes them good for polls, questions and behind-the-scenes moments. This lesson shows how to create stories and use interactive features to build relationships.
2 See it in action
- Show the human side: people, process and place.
- Use polls and questions to invite replies.
- Keep each story short and add a clear next step.
- Save the best as highlights.
Worked example
A bookstore poll
Frame 1: "Help us choose next month's book club pick."
Frame 2: photos of the two options.
Frame 3: a poll with the two titles.
Frame 4: the next day, announce the winner.
Result to look for: replies and votes, and content for next month's post.
3 Study an example
Example scenario
A bookstore asks its followers to vote on next month's book club pick using a poll in Stories. The vote drives replies and gives it content for the next post.
4 Apply it and download
- Plan a week of Stories.
- Include one interactive element.
- Review which one got the most replies.
Worksheet Stories plannerOpen, print or save as PDF