1 Learn the concept
Sometimes it is better to share other people's content instead of creating your own. Reposting can show that you are aware of your industry, support partners and save you time. Done well it builds relationships and trust. This lesson explains when and how to repost, how to add your own comment and how to give credit.
2 See it in action
- Share content your audience would value.
- Add a short comment that explains why it matters.
- Always credit the original source.
- Do not repost things you have not read or cannot stand behind.
Worked example
Reposting a customer review
Original: a customer posts, "Best sourdough in town."
Repost: "Thank you, Priya! We bake it fresh at 5 a.m. and love that you noticed."
Process: ask permission, credit her, and add your own comment.
Result to look for: Priya feels appreciated and shares it, and other readers see real feedback.
3 Study an example
Example scenario
A marketing consultant reposts a customer's thoughtful review with a thank-you and a comment. The customer feels appreciated and shares the post, and others see real feedback.
4 Apply it and download
- Find three posts worth reposting.
- Write your comment for each.
- Write repost guidelines for your brand.
Worksheet Repost guidelinesOpen, print or save as PDF