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Business Basics · Lesson 6 of 15

Introduction to Acadium

This lesson explains how the program works and how to get the most from it.

1 Learn the concept

This lesson explains how the program works and how to get the most from it. You learn through short lessons, real examples and hands-on tasks, then apply your skills in a remote apprenticeship with a business. The goal is simple: finish with skills you can show, experience you can list and relationships that help you get hired. You will see how courses, practice and mentorship fit together, and how to plan your own path.

Four steps: learn, practice, apprenticeship, portfolio and referencesTHE PATH1LearnShort lessons withclear examples2PracticeWorksheets and tasks3Apprentice3 months, about 10hours a week, remote4Show itA portfolio and areference
The learning path: build skills, practice them, apply them with a business, and finish with proof of your work.

2 See it in action

  • Learn: short lessons with clear examples.
  • Practice: apply each lesson through worksheets and tasks.
  • Experience: a 3-month remote apprenticeship with a business.
  • Grow: build a portfolio and relationships that lead to jobs.

Worked example

Plan your first month

Week 1: finish this course and write your learning goals.

Week 2: choose one channel (such as social media or SEO) and start its course.

Week 3: complete the worksheets from both courses and save them in one folder.

Week 4: turn your best worksheet into the first piece of your portfolio and apply for an apprenticeship.

Result: after one month you have two completed courses, a portfolio piece and a clear next step.

3 Study an example

Example scenario

A new learner finishes three courses in her first month, builds a small portfolio from the worksheets and then applies for an apprenticeship. By the time she interviews, she has real examples to talk about instead of only course names.

4 Apply it and download

  1. Write why you want a marketing career in two sentences.
  2. Choose the first two courses you will take.
  3. Set a date for finishing them.

Worksheet Learning goals planOpen, print or save as PDF

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