Worksheet · Creating Marketing Career Opportunities · Your Personal Brand
Personal brand and career profile workbook
From the lesson Your Personal Brand Pillars
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Brainstorm ten words people would use to describe you at your best.
2Choose three or four pillars and find one piece of evidence for each.
3Add them to your workbook.
Worked example to compare with: Turning pillars into a summary
- Pillars: clear communicator, data-curious, dependable.
- Resume summary: "Marketing graduate who writes clearly, tracks results and delivers on time. Built a newsletter, reported on a class campaign and completed a three-month apprenticeship without missing a deadline."
- Interview use: choose one story for each pillar.
- Check: every adjective in your summary should have a story behind it.
Check yourself
- I can explain "Your Personal Brand Pillars" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com