Worksheet · Copywriting · Copywriting
Product copy template
From the lesson Writing Product Copy
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a description for a product.
2List its features and benefits.
3Check it with the product copy template.
Worked example to compare with: Feature, benefit, proof
- Feature: double-wall insulation.
- Benefit: drinks stay cold through a long hike.
- Proof: "Tested with ice water on a summer day: still cold after eight hours."
- Draft: "Ice-cold water all day. The double-wall steel keeps drinks cold on the longest hike, and in our own eight-hour summer test the ice was still there."
- Check: remove any claim you cannot prove, such as "the best bottle ever made".
Check yourself
- I can explain "Writing Product Copy" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com